Empowering the Elderly

The ‘Old is Gold’ store is located in a traditional home with easy access on the ground floor, making it comfortabe for the elderly to browse and shop at their own pace. As the name suggests, the brand serves the elderly, offering products that put them more in control of their lives. Prithviraj Somdev, the founder of ‘Old is Gold’ shares how he was motivated to focus on this segment.

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